The Creative Wealth Project: What It Is And Why It Was Created

Silhouette of man looking up at the stars and sky
Photo by Greg Rakozy on Unsplash

If you’ve made it this far, I commend you for taking an interest in the Creative Wealth Project. It’s something I started stemming from my passion for creativity itself, but also as a way to celebrate and grow the creative projects of others.

If there’s one thing I know about creative people, it’s that we never stop creating. The works of creative people are what bring us so much joy in life: the songs we listen to, the images we look at, the videos we watch, and the stories we read. These creative works make our lives better. It is my opinion that these works need to be shared with the world more frequently.

So what is the Creative Wealth Project?

I like to think of it as a garden.

What It Is: A Garden of Creativity

What makes any garden great is its diversity: different types of plants all flourishing within a confined area while simultaneously keeping hold of their own space. Cultivated properly, a garden produces a medley of valuable resources to harvest when we need them.

The goal of the Creative Wealth Project is to do the same thing: to provide a wealth of resources grown from diverse sources but to provide a place for all to be harvested at a single location.

Farmer's market box loaded with various vegetables
Photo by Shelley Pauls on Unsplash

Let me demonstrate with an example.

Suppose you’re a musician, and what you know about is music. You write and perform your songs, and they’re good. That’s great, but any musician trying to build a music career is going to eventually need the services of:

  • A recording studio (a good sound engineer makes a HUGE difference regarding what your finished songs will sound like)
  • An artist / graphic designer (t-shirts, logos, merchandise… they don’t design themselves)
  • A web designer (a good-looking website keeps people coming back to it… a bad one, not so much)
  • A videographer (as they say, video killed the radio star)
  • A photographer (you’re going to want some high-quality promo shots to show your audience what you look like)

…and that’s just for the immediate product (your band, your music) itself. You haven’t even started promoting your music, merchandise, or events, which then will require:

  • A strong online presence (social media is free, but selecting how many platforms and which ones are worth your time to manage can be daunting)
  • Press releases (many musicians I’ve met don’t write like journalists, and people don’t like to read things that aren’t well written)
  • Marketing strategy & content (fans today want to be kept engaged and made aware of what you’re doing, what’s coming up in the future, new release/tour dates, etc.… that requires consistent content creation and distribution)

The list can keep on going, but you get the point.

My guess is, you’re not a master of all of these things, and even if you are… how much time is that taking away from the time that could be better spent playing/creating more music?

Camera man filming young woman playing fiddle
Photo by Kyle Loftus from Pexels

Of course, this example is for musicians, but the concept doesn’t apply just to them. It applies to any of us looking to leverage our creative talents in the pursuit of using them for a career or income.

Enter the Creative Wealth Project.

Here, you will see that the gates to the garden are open, so come in and find what (i.e., advice, information, guides) or who (another creative person who can do the thing you need done) you are looking for. Then you can take the next step forward into turning your passion into the livelihood you’ve only so far dreamed about.

Why It was Created: My Story

I am a very creative person, but I’ve also had my fair share of experiences of failure in the pursuit of my dream career.

Let me quickly tell you my story, because it’s the reason why I started The Creative Wealth Project.

I was once a professional guitar player in a hard rock band for about 6 years. We made (in my opinion) awesome music, and we were really good at doing so. We played a lot, and seemingly wherever we went, the audience loved us.

Our business acumen, though? Non-existent, and so eventually, we stopped making any new traction, and our band slowly dissolved and disbanded completely. In other words: we failed.

Mitch Cuming of the Creekwater Junkies performing on stage with guitar in hand
Believe it or not, this was me circa 2010.

It really sucked, but like the sensible lad I am, I decided to go back to school. I then graduated with a Bachelor’s degree in Sport Management, a program I pursued because the parallels to the music business and sports business are similar. When I enrolled in the program, I thought it made sense to learn more about the things that I wish I had known about (marketing, contract law, sales & promotions, event management) while pursuing my music career.

And I did learn those things. I actually found I liked learning about them so much that I kept on going and enlisted in a Master’s Program in the same field, with the intent of getting my Ph.D. afterward.

Yet, a few years in, although I was quite good at it, I lost my drive to continue my research and graduate studies; my research no longer held any meaning to me. I no longer cared about whether I answered the research questions I had asked in my studies, nor did I care what the answers might even be.

So I quit.  

Finally, no longer in academia, I went into sales to put my business acumen into practice. Turns out, I was pretty good at that too. There was just one tiny little problem: I hated it.

Did I hate business itself? No. To this day, I still love implementing different business strategies and seeing them come to fruition successfully. I also love equally the challenges that come from having to adapt to ever-changing marketplaces and industries. In this case, though, quite the opposite of my musical career, in sales, I had excellent business acumen but found no joy in using it. Instead, I found it to be soul-sucking work: pushing products I personally didn’t believe in on people who didn’t need them for my own financial gain.   

So I quit that too.

And now, here I am, the founder of The Creative Wealth Project, something I find meaning in.

I believe there is always something we can learn from each other, and I think my experiences can be of help to other people.

Light bulb on blackboard as center of flow chart

And so that’s why I started the Creative Wealth Project: maybe others can avoid the mistakes I made or learn from the expertise of others who know something they don’t. Perhaps through this website, I can help connect one creative person to another who otherwise wouldn’t know each other existed.

Hopefully I do. And hopefully they produce something great.

Let’s Grow Together

If you’re here only to find regular business content and advice, like marketing strategy, consumer analysis, sales techniques… you might be more at home going to a business blog.

At the same time, if you’re here only looking to find specific art forms or niches or are only here only to push your own project with no regard for the projects of others… you might want to keep looking too.

The Creative Wealth Project is designed to be a place where art and business shake hands, like an online bazaar where the creative community can grow and learn from each other’s diversity to achieve our goals of creating the livelihoods we desire.

And so it will be.

As Margaret Fuller once said: “If you have the knowledge, let others light their candle in it.

Grafitti on brick wall of text Together We Create
Photo by “My Life Through A Lens” on Unsplash

Alone, we are but candles, but together, we can build a bonfire.

So let’s do it.

Never give up. Never stop creating. Let’s grow together.

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